Ikea has been voted the most successful retailer during the coronavirus lockdown thanks to its ability to roll with the punches and “grow their ecommerce revenue”.
The Swedish furniture giant, which reopened its physical stores to the public last week to queues of shoppers which often lasted four hours, has been the most successful in altering it operations to perform during…
TikTok has been in the press these days. The social media has passed the 2 billion downloads mark, notably by attracting a new target of users, and is testing new advertising formats to attract advertisers and content creators. The Covid-19 crisis and the associated containment had a direct impact on the use of social media. Beyond the committed speeches and solidarity…
The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market.
Rastelli’s, a New Jersey-based food supplier, fortuitously started a consumer branding business last year, said director of marketing Zachary Paul. Instead of selling products through grocers or wholesale, where its products are…
Safari and Firefox blocked third-party cookies and Google announced that it will do the same for Chrome before the end of 2021. This creates a challenge for ad tech vendors and advertisers who rely on these cookies for audience targeting, frequency capping and attribution. As a result, vendors are looking for workarounds to maintain their current ways of working. Fingerprinting…
Social commerce is a subset of e-commerce and more broadly retail. It’s the evolution and maturation of social media meeting shopping. Essentially allowing a transactional relationship to take place between customers and sellers, enabled by social media. The breakthrough of Social Commerce is logical but also society driven. What’s happening today isn’t just circumstantial, COVID-19 heralds an inevitable and palpable shift in…
Pinterest’s Jeremy King talks about COVID-19’s impact on social media marketing and retail. Pinterest has been a clear winner as more shoppers have more time on their hands. The site has more than 367 million global monthly active users and engagement with shoppable Product Pins increased 44 percent year-over-year.
Jeremy King, senior vice president of technology for Pinterest, joined the company in…
As Amazon solves its Covid-19 shipping delays, TikTok has emerged as an unlikely source of beauty sales for the platform. A growing number of beauty brands, especially independent labels, have launched official shops on Amazon as it has increased its focus on the beauty category. Despite logistics setbacks during the first two months of coronavirus shutdowns in the U.S., shipping times have…