Facebook is targeting small merchants with a new ‘Shops’ feature, letting them promote collections of goods within Facebook and Instagram As online shopping continues to be a lifeline for many stuck at home during the coronavirus pandemic, Facebook is announcing on Tuesday that it’s rolling out a new shopping feature on its namesake platform and Instagram. The new concept lets businesses…
A millionaire at 34 and bigger than “Sunday Night Football,” China’s star saleswoman Viya rules a $60 billion world of live online shopping. Huang Wei can sell anything. For instance: In April, Huang—known professionally as Viya—sold a rocket launch for around 40 million yuan ($5.6 million). The live, online shopping extravaganza the 34-year-old hosts most nights for her fans across China is part…
For years, media brands have made an annual event out of their holiday gift guides. Now, they’re using that influence to sell stuff through dedicated online shops, retail pop-ups, exclusive products and branded merch. Take American Vogue as an example. This year, Vogue is betting readers want to buy a bit of its own brand, too. Readers can purchase, among other…
The more data we collect about our marketing activities, the more doors can open to lead us to further success. Publishing articles, sending messages, and posting on social media are all activities that businesses can track and measure in one way or another to help them determine how close they are to hitting their goals.
The lists of metrics accompanying each marketing…
In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services. What’s the purpose of a store? Technically, it’s to offer up products to customers and, more importantly, get them to buy those products. But in recent years, the purpose of a store has been…
There are few things more annoying than a website that doesn’t work how you expect it to. Slow load times, badly designed (or intentionally misleading) interfaces, and pages that shift in place as they load distract from the content on the page, making it hard to get information you need—and are just plain frustrating. So Google is stepping in. As part…
By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their…