Small businesses are looking for tools to get their business online and reach the right audience. Smart campaigns, built specifically for small businesses, is an automated tool that helps you promote your business on Google. We recently rolled out Google Ads Smart campaigns to all 150 countries where Google Ads is available. Businesses of all sizes can now get ads up…
Shopping on TV may conjure up memories of your grandma watching infomercials or the Home Shopping Network. But Amazon is hoping to reinvigorate the outdated space and transform shoppable television for modern customers.
Shopping through the television isn’t actually that old. QVC, which stands for Quality, Value, Convenience, started in 1986. Many of our parents kept QVC on during the day…
Most survey programs provide information: “Our Net Promoter Score (NPS) is 25, up from 22, compared to our competitive benchmark of 30.” While those figures might be interesting, they don’t provide the context that is essential for prompting action.
As Heart of the Customer has been conducting interviews with CX pros (more than 70 so far this year!), we’ve found some common themes – notably that most programs use NPS as their measurement, and most don’t provide much context for those…
TikTok is a social media sensation that marketers can no longer ignore. While the platform is most popular among millennials and Generation Z demographics, it’s becoming the sought-after content destination for influencers, celebrities and even politicians. TikTok boasts over 2 billion downloads from the Apple and Google app stores and has approximately 10.25 million daily active users worldwide. It is also…
As retailers struggle and e-commerce accelerates, there’s a big opportunity for brands, consumers, and streaming services to reinvent the theater of shopping. I know it’s hard to remember back this far, but people used to shop in physical stores. For fun. They went into retailers not just for masks, cans of black beans, and hardware supplies but to have an…
An annual ranking of the best 16 European countries in cross-border online shopping.
Heading into 2020, digital marketing experts had no shortage of predictions; then a global pandemic and the subsequent quarantine upended all of them. Or at least, almost all of them. To discuss what has happened to marketing across the first half of 2020, Digiday recently caught up with Matt Barash, svp of strategy and business development at AdColony, who told…