Industry insights blog

How direct-to-consumer brands see the purpose of stores
10 Mar: How direct-to-consumer brands see the purpose of stores

For three digitally native brands, brick-and-mortar locations are for consumer education — and more. The days of pure-play retail are in the rearview mirror for digitally native brands. Over the next five years, the burgeoning cohort of direct-to-consumer companies could open up to 850 stores. But don’t expect them to serve the same purpose as, say, a Macy’s, Target or…

Hey Alexa, 95% of consumers don’t want to talk to a robot when shopping
09 Mar: Hey Alexa, 95% of consumers don’t want to talk to a robot when shopping

People do not want to speak with robots while shopping in-store or online according to a new study conducted by Oracle NetSuite in partnership with Wakefield Research and The Retail Doctor, a retail consulting firm created by expert consultant and business mentor Bob Phibbs. The global study of 1,200 consumers and 400 retail executives across the U.S., U.K. and Australia…

Amazon seeks a better way to do loyalty rewards with new Moments program
08 Mar: Amazon seeks a better way to do loyalty rewards with new Moments program

The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform. Amazon announced a new self-service loyalty offering called Amazon Moments, which doles out both physical and digital rewards for marketers that are fulfilled, shipped and delivered by the online retailing giant. The cross-platform feature, rolling out to…

How e-commerce is changing packaging
07 Mar: How e-commerce is changing packaging

Manufacturers are developing two packaging designs for the same product: those destined for the retail shelf, and those sent directly to consumers. Tide created a stir when it introduced e-commerce packaging for laundry detergent, shifting to a cardboard case holding a bladder of liquid detergent. Comparisons to boxed wine ensued, with its meta depictions of the original Tide bottle printed onto…

5 tips to avoid frauds and chargebacks
06 Mar: 5 tips to avoid frauds and chargebacks

Today e-commerce websites and in general online merchants are facing a big challenge on a daily basis: the reduction of frauds and chargebacks. Login and password details get often hacked, credit cards are sometimes cloned, as a result fraudulent transactions as a serious threat, both to the security of the customers, and to the reliability of the merchant, who has to…

Data storytelling: Using consumer insight to strike a chord
05 Mar: Data storytelling: Using consumer insight to strike a chord

Data storytelling bridges two worlds: the creative and the formulaic; emotive communication and hard data. While nothing new, storytelling is fast becoming the most effective way to reach today’s consumers. More and more brands are looking to deep consumer insight to shape meaningful stories that resonate with their audience. Here’s why.
What is Data Storytelling?
Data storytelling is about making connections, using…

Instagram's e-commerce success is building with Stories
04 Mar: Instagram’s e-commerce success is building with Stories

In addition to the big digital money makers like Amazon, Shopify, eBay and Alibaba, social media platforms have become one of the most effective vehicles for brands to drive e-commerce sales. The thing that kick-started it all? Creators.
The rise of influencer marketing has been sparked not only by the trust that consumers place in their favorite social superstars; findings that show…