Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser.
With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most. As businesses begin to reopen, they have an…
Consumers looking for bargains as they shop from home will contribute to secondhand’s 27% growth rate in 2020, according to a new ThredUp report. The coronavirus pandemic has changed consumer shopping behavior and shifted dollars from brick-and-mortar retailers—many of which are only now starting to open—to online stores, and resale is a beneficiary.
“It’s definitely been a surreal time,” said Poshmark CEO…
Called out for outsized whiteness and racial pay inequity, the influencer industry is doing damage control. Following an outcry from Black influencers that they are frequently underpaid compared to white counterparts (of similar follower and engagement numbers) and also tokenized in campaigns, both brands and agencies have begun laying out actionable plans to combat diversity problems. With a large number of beauty…
Google plans to add more shopping features to its Google Pay payment app as part of a major overhaul. The goal is to turn Google Pay into a “one-stop portal for commerce,” The Information reported, citing two people familiar with the plans. The redesigned Google Pay will have branded buttons from merchants, letting customers place orders or pay for services…
Learn how to create a memorable delivery experience and keep customers coming back for more. Finding customers is difficult. Keeping them happy and coming back for more is even harder. Simply put, increasing competition and innovation on products and services from large companies have limited the number of areas where smaller businesses can effectively compete. But that doesn’t mean it’s an…
The numbers are staggering. Though women make up only 51% of the population, they make 90% of household purchase decisions. Not only is this a massive amount of buying power held by only one gender, women are also more engaged with advertising overall than men are: gender-neutral ads perform 35% better with women than with men. “Women can turn a…
If you’re looking to advertise your products or services online, you’re probably looking into the two biggest advertising platforms around: Facebook Ads and Google Ads. These two platforms have a number of similarities, but also a large number of differences.
In this post, we’re going to go over some of the most important things you should keep in mind when deciding where…