TikTok introduced a global platform for marketers as part of its first appearance at the Interactive Advertising Bureau’s (IAB) Digital Content NewFronts, according to details shared with Mobile Marketer. TikTok for Business is a hub that will host the ByteDance-owned social video app’s advertising formats and services for marketers. At the same time, TikTok unveiled an augmented reality (AR) ad offering…
Influence marketing has been very developed in China for years and KOLs (Key Opinion Leaders) are an important part of most brand strategies in this market. Famous influencers such as Austin Li or Viya in the field of Beauty draw millions of followers on Weibo, WeChat or XiaoHongShu and generate sales in millions of dollars at every online event they participate….
In assessing the behavioral changes following from the current crisis that will impact marketing, we must lay out our assumptions regarding the path forward for the virus and societies around the world alongside our expectations for the evolution of the economy.
In general, we can assume that while containment efforts will generally be successful in most countries and that the phase…
Looking at the occurrence of infections worldwide and the measures taken by governments in different countries to prevent and protect the population, Nielsen identified three distinct timelines for global market regeneration. This framework describes what lifestyle and consumer behaviors will look like in each of the three scenarios. It is obvious that the length of the lockdown has an influence on…
Snapchat isn’t known for social commerce. But after years of incremental updates, it’s ramping up its augmented reality and shopability in a bid to stand out against tech rivals. Snapchat’s users have become conditioned to sharing lens-altered selfies. Soon its 229 million users will be able to snap and shop lenses on both head and foot.
Lens-enhanced “shoefies” will allow users to digitally…
Social media platforms are inherently unpredictable. At any time, platforms can make algorithm changes that drastically impact organic reach (like Facebook’s newsfeed update in 2018). This makes relying on social media platforms for consumer engagement a risky business venture. However, when social media posts are coupled with insightful keyword tactics, user engagement can blossom.
The trick is executing exceptional marketing. How…
As e-commerce mitigated the impact of store closures during the Covid-19 pandemic, it has become the ground of a fierce competition between the two conglomerates. Ian Rogers of LVMH and Grégory Boutté of Kering, the chief digital executives of the two largest luxury conglomerates, were back to their offices as soon as Paris opened up on 11 May to continue working on…