As people recalibrate against what’s in their wallet, they’ll recalibrate what goes into their shopping carts. Consumer behavior has been wildly consistent across the globe since January according to Scott McKenzie, the global head of Nielsen’s intelligence unit. He tells us about the impact of Covid-19 on spending habits and shares the macro trends permanently shaping the marketplace. …
Emotions have been running high for months now. The global uncertainty created by Covid-19 has paused some industries while fast-tracking others. We’ve seen creativity take center stage as brands work to stay connected to their customers. (A favorite example: Ikea’s step-by-step instructions for making a fort.)
Marketers everywhere tossed out their plans for the year and started again at square one…
Retail reopenings have become a balancing act, thanks to a hard-to-predict timeline. Brick and mortar’s resumption has been anything but normal — even in states that claim they’ve fully reopened for business.
Despite foot traffic returning at nearly 50% the normal rate in some states, the current spike of cases has some cautious retailers on the sidelines rethinking their timeline. Furthermore,…
When Nordstrom opened its New York City flagship last October, it was the epitome of experiential retail. The seven-level store contained seven different bars and restaurants, a spa, a personal styling lounge, and lots of Instagrammable spots — like a Nike room covered in red velvet. The goal was clear: to get Nordstrom’s most loyal customers to visit the store…
American Express, Discover, Mastercard and Visa have agreed on the global expansion of touch-free purchases across merchants and platforms. Click to Pay, the online checkout based on Secure Remote Commerce (SRC), features one-click buying convenience when shoppers are making a purchase on a website, mobile app or any other digital channel with the four giant financial institutions (FIs).
Launched last fall in…
As procurement teams struggle to cope with the Covid-19 global pandemic, most have been trying to keep up with the news about global response measures and have been working diligently to secure raw materials and components and protect supply lines. However, vital information is often not available or accessible across their global teams. As a result, their response to the…
When this blog post goes live, it will have been over 100 days since the country started sheltering-in-place. As we stayed put and the lines between home and work blurred, consumer expectations and buyer behavior shifted. More than ever, digital experiences are essential to get daily tasks done. And it only takes 66 days to form a habit. What does…