Industry insights blog

Cross-border digital identification for EU countries: Major step for a trusted Digital Single Market
01 Nov: Cross-border digital identification for EU countries: Major step for a trusted Digital Single Market

As of 29 September, the EU-wide legislation on the electronic identification (eIDAS Regulation) will enter into force enabling cross-border recognition of the electronic ID and allowing citizens and business to share their identity data when necessary. People will be able to use their electronic ID (eID) such as ID cards, driver licenses, bank cards and fill tax returns online, access medical…

Cookie consent is the new panic
31 Oct: Cookie consent is the new panic

Judging by the number of calls and the intensity of the discussions about how to comply with the cookie consent requirement in a post-GDPR world, this issue has become a top worry for organisations and data protection officers. Partly due to the visibility of the mechanisms used to collect this consent, and partly due to the potential implications of operating…

The state of celebrity endorsements in fashion & retail
30 Oct: The state of celebrity endorsements in fashion & retail

Of the $206 billion spent on advertising in the U.S., Fashion and Retail is the largest-spending industry at 22% or $43 billion per year. A large portion of this spend is allocated towards celebrity partnerships and campaigns. An immense opportunity presents itself alongside this massive spend, as research from the Journal of Advertising indicates that sales can increase by 4% through…

Purchasing preferences
29 Oct: Purchasing preferences

In 2014, shoppers in the U.S. spent over $320 billion on clothing, shoes, and accessories. By 2021, it’s estimated more than $96 billion of the total retail industry will be spent online.
We surveyed 1,000 men and women about their spending habits. We asked them how often they buy in-store versus online, which they prefer, and why. We even polled them…

Putting the right price on customer interactions
28 Oct: Putting the right price on customer interactions

Consumers are willing to pay more for choice in their interactions, yet most companies remain perplexed about which ones their customers really want—and how much to charge for them. How can companies best engage with their customers to offer them new experiences, along with add-ons to existing products or services they have already paid for?
The quality of these interactions has become…

Why regulation presents an opportunity in the digital payments revolution
27 Oct: Why regulation presents an opportunity in the digital payments revolution

This year has been a hotly anticipated revolution for digital payments, with both the General Data Protection Regulation ( GDPR) and the revised Payments Services Directive ( PSD2) coming into effect.
The potential of PSD2 is already under investigation from industries across the board since coming into effect in January 2018. From aviation to retail, the ability to change the customer…

4 Predictions for 2018 Holiday shopping season
25 Oct: 4 Predictions for 2018 Holiday shopping season

The Christmas shopping season will be here before you know it. Shoppers begin making holiday purchases as soon as October. Those earlier purchases could help drive online sales to a new record in 2018. For the past five years, I have made a few holiday sales predictions. For 2018, I am betting on early shopping, mobile commerce, voice shopping, and free…