Industry insights blog

Targeted marketing campaigns are the key to capturing the at-home consumer
09 Sep: Targeted marketing campaigns are the key to capturing the at-home consumer

Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19. Over the past several months, we’ve all experienced our share of drive-by graduation celebrations, quiet anniversaries spent snuggling on the couch, improvised at-home kids’ birthday celebrations, and backyard weddings with the bare-minimum guests. COVID-19 has forced us to reinvent how we…

The current state of the evolving global supply chain
08 Sep: The current state of the evolving global supply chain

The supply chain is the lifeblood of the consumer goods industry. It is constantly evolving to meet changing market conditions — an evolution that was accelerated to light speed in the face of the worldwide COVID-19 health crisis. Unforeseen and unprecedented demand spikes highlighted shortcomings in the supply chain that forward-thinking CGs are working diligently to fill.
This CGT Targeted Research report provides a snapshot…

Target customers' big similarities, not their little differences
07 Sep: Target customers’ big similarities, not their little differences

All too often brands are obsessed with what makes people different rather than looking for traits and behaviours they share. In his seminal article from 1918, The Taboo of Virginity, Sigmund Freud formulated a thesis called ‘der Narzissmus der kleinen Differenzen’, or the narcissism of minor differences. Largely built upon the previous work of British anthropologist Ernest Crawley, it stated that…

How to engage Generation Z with influencer marketing
06 Sep: How to engage Generation Z with influencer marketing

When we ask clients who their ideal target audience is, time and again we hear the same answer – Millennials. Often, it’s a subset of Millennials, such as beauty focused Millennials, or on-the-go Millennials, but it’s almost always Millennials. Given that Millennials are the largest living population segment today, this makes perfect sense. However, brands are beginning to look towards the…

Facebook, Instagram add new e-commerce tools
05 Sep: Facebook, Instagram add new e-commerce tools

Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app, and we’re expanding checkout on Instagram to all US businesses and creators. We’re also making Shops available to any eligible business and adding customization features, messaging and new insights.
During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with…

The power of online reviews
04 Sep: The power of online reviews

Online reviews’ power in helping retailers learn what does and doesn’t work about their proposition naturally became a talking point. As well as being crucial for retailers in gaining quick, real-time feedback, they also act as a barometer for customers investigating the market ahead of making a purchase. Highlighting their importance, Ollie Marshall, managing director of the reincarnated consumer electronics…

How to get your brand ready for the launch of Instagram Reels
03 Sep: How to get your brand ready for the launch of Instagram Reels

Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. The majority of concerns around TikTok came to light as major issues surfaced, such as hackers’ ability to control TikTok accounts, manipulate content, upload and delete…