Industry insights blog

One year on: How has GDPR changed the customer data landscape?
06 Jun: One year on: How has GDPR changed the customer data landscape?

It’s a year since the EU’s General Data Protection Regulation (GDPR) came into force. How has the legislation changed businesses and their customers’ approach to data? The maelstrom caused by last year’s GDPR deadline date was unlike anything the world of business had previously experienced. Confusion, panic, ignorance, consternation, blitheful bewilderment; these were the range of complex emotions that most business…

The future of personalization in ecommerce
05 Jun: The future of personalization in ecommerce

Product suggestions are an ingrained part of the ecommerce experience. With the up- and cross-selling opportunities that a good system can provide, a thoughtful ecommerce experience is invaluable, as Amazon’s paid search and display advertising strategy has shown. For consumers, suggested products should bring real value. Rather than being haunted for weeks by a product they searched for once, consumers should…

What will the next generation of retail look like?
04 Jun: What will the next generation of retail look like?

Having worked in the retail industry for nearly four decades, Ron Johnson, former  J. C. Penney CEO who pioneered the concept of the  Apple Retail Stores, is convinced that now the only constant is change. It’s an insanely fast moving industry. We have now entered the “post Digital” era of commerce where digital retailers are racing to physical faster than the physical retailers are…

EU sees no compliance issues in Google shopping, rivals disagree
03 Jun: EU sees no compliance issues in Google shopping, rivals disagree

Europe’s antitrust chief said on Wednesday she did not see any problems with the way Google was complying with her order to boost competition in online shopping, brushing aside complaints from some of the U.S. company’s rivals. Hit with a 2.4-billion-euro ($2.7 billion) EU fine two years ago for unfairly promoting its own comparison shopping service, Google has since offered to…

The ultimate list of digital marketing stats
02 Jun: The ultimate list of digital marketing stats

Looking for the latest marketing stats and trends? We’ve got you covered. Search Engine Optimization Statistics
Conversion Rate Optimization (CRO) Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018) 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs,…

New EU rules greatly restrict the ability of businesses to use geoblocking techniques
01 Jun: New EU rules greatly restrict the ability of businesses to use geoblocking techniques

Geo-blocking is no longer a laissez-faire matter in the European Union. From December 2018, a new set of rules apply that limits the use of geo-blocking by online businesses operating in the EU. The Geo-blocking Regulation — as this set of rules is commonly referred to — introduces the following key requirements: Online businesses may not block, re-route or otherwise…

Building a more accurate predictive analytics tool
31 May: Building a more accurate predictive analytics tool

Beyond Clicks: Getting the Most out of Big Data In the deep ocean of big data, it’s hard for companies to know what’s true or even relevant to their operations. The latest research from Hamsa Bastani, Wharton professor of operations, information and decisions, can help companies navigate the waters by offering a better way to use predictive analytics. Bastani spoke with…