To say this year has tested brands is an understatement. The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition. Empathic marketing has never been more important, and the lack of resources to create full-scale marketing campaigns has affected both big and small brands. Not to mention the…
On November 19th, the EDPB met for its 42nd plenary session. During the plenary, the European Commission presented two new sets of draft Standard Contractual Clauses (SCCs) and the EDPB adopted a statement on the future ePrivacy Regulation.
The European Commission presented two draft SCCs: one set of SCCs for contracts between controllers and processors, and another one for data transfers…
2020 has been a year packed full of highs and lows – and the digital landscape is no less turbulent. The virtual experience has come into its own in the past 12 months, with lockdown powering up impromptu acts of solidarity and protest with a momentum all of their own.
Against this highly-charged backdrop, brands can no longer lurk generically on…
Google Ads has announced new enhancements to their lead form extensions. These two new features should help streamline and add better controls for advertisers, while creating a lot more efficiency in creation and management leads. Lead Form Extensions now have features to increase efficiency for advertisers. Here are the details of these enhancements, now available in accounts.
What Are Lead Form Extensions?…
Influencer marketing and enterprise client acquisition are two topics you might not often think readily correlate with one another. Similarly, it may appear even more foreign to consider using micro influencers for the task. However, not only are micro influencers an ideal addition to your enterprise account-based marketing (ABM) strategies, they can be used in conjunction with your own website to…
Content marketing, when done right, can produce remarkable results for a business. This is precisely why an increasing number of business owners focus on producing quality content to achieve their business goals. But the thing is, not everyone is effective in their content marketing efforts. You’re probably already investing a considerable amount of your time and energy into creating great content but aren’t…
Influencer marketing has redefined the way companies drive awareness of their business. Leveraging brand messaging, endorsements, or product placements from industry icons can help companies capture consumer attention when and where it matters. In a 2019 survey by Mediakix, an influencer marketing agency, 80 percent of the 162 survey participants, who work for agencies, consumer-facing brands, and B2B companies, found influencer…