Industry insights blog

Five successful strategies for launching something new
06 Nov: Five successful strategies for launching something new

Launches are hugely important, and brands that do it right see much greater success, according to a new study. Whether you’re introducing a new fragrance for men, unveiling the latest model in your automotive line, or promoting the premiere of a blockbuster film, how you launch to the public makes a huge difference in how successful these products, services, or brand…

Social selling done right: 4 tips to up your retail game
05 Nov: Social selling done right: 4 tips to up your retail game

The top 500 retailers raked in close to $6.5 billion from social shopping in 2017, offering a strong indicator that the way sales are made has changed significantly over the past decade. And since the majority of businesses now use social media to sell (at least 88% in the US), the social selling landscape is a highly competitive one.
So what are…

The new rules of customer engagement
04 Nov: The new rules of customer engagement

“Alexa, where’s my stuff?” That’s how easy it is to check the order status of an Amazon purchase — and it’s setting the standard for customer engagement with every company. In fact, a staggering 73% of customers say that an extraordinary experience with one company raises their expectations of others. So, what does customer engagement really mean for businesses today? To answer…

The future of personalization —and how to get ready for it
03 Nov: The future of personalization —and how to get ready for it

Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
The exciting promise of personalization may not be here yet (at least not at scale), but it’s not far off. Advances in technology, data, and analytics will soon allow marketers to create much more personal and…

Ready to ‘where’: Getting sharp on apparel omnichannel excellence
02 Nov: Ready to ‘where’: Getting sharp on apparel omnichannel excellence

Brands and retailers are moving quickly to provide more seamless omnichannel shopping experiences—but your customers are moving faster. Tectonic forces are roiling the apparel landscape, overcoming companies that can’t keep pace with digital competitors or the customers whose behaviors and expectations are evolving faster than ever. Six out of ten people now use at least one digital channel in their shopping journey…

Doing retail in Europe | Some recent legal challenges in the market
31 Oct: Doing retail in Europe | Some recent legal challenges in the market

The retail industry is subject to constant change. Rapidly increasing customer demands, changes in production, supply chains, product placement and distribution channels as well as the pressure of worldwide competitors represent major challenges for companies. Challenges aside, the retail industry in Europe is very much alive, with e-commerce and digital advertising taking a significant part in its evolution. As there…