Industry insights blog

Doing business in Europe is about to change for ecommerce retailers
15 Apr: Doing business in Europe is about to change for ecommerce retailers

In July 2021, businesses across the world will be held to new e-commerce VAT rules in Europe. These changes will have a big impact on the way companies calculate and report VAT throughout Europe —both for products moving within the EU and those imported into one of the member countries from overseas.
First, let’s focus on sales to final consumers of goods…

Unlocking value with location intelligence
14 Apr: Unlocking value with location intelligence

Today, many companies are struggling with multiple challenges. They are working to provide engaging, more personalized customer experiences that offer compelling reasons for customers to come back often and buy more products and services. At the same time, companies are seeking higher levels of operational efficiency to maintain profit margins in increasingly competitive markets in virtually every industry. Accelerating advances…

7 Reasons more website traffic may not be better for business
13 Apr: 7 Reasons more website traffic may not be better for business

Generating more traffic to a website is one of the important aspects of organic search optimization. Every SEO report highlights organic traffic. This metric is one of the pillar key performance indicators, right? While driving increased traffic to a website is foundational as part of a solidified organic strategy, it’s also important to remember that increased organic traffic does not necessarily translate…

Elevating customer service in 2021
12 Apr: Elevating customer service in 2021

After a year in which life as we know it was completely upended, businesses needed to revamp to address sudden and abrupt pandemic restrictions while keeping employees safe and customers supported with high level customer service.
Prepping for 2021 means strengthening existing requirements, building from what has been learned during the crisis and, most importantly, elevating those efforts to ensure customer…

The outlook on 'Buy Now, Pay Later'
11 Apr: The outlook on ‘Buy Now, Pay Later’

Today, “buy now, pay later” accounts for only a small portion of overall card spending. But amid the pandemic-fueled e-commerce boom, this alternative model may be poised to disrupt the $8T US payment card industry.
As online shopping surges amid the pandemic, “buy now, pay later” (BNPL) companies have dominated headlines — attracting online, money-conscious shoppers with seamless delayed payment alternatives that…

The relation between ecommerce, SEO and SEM
10 Apr: The relation between ecommerce, SEO and SEM

Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities to determine what programs are necessary but how will they achieve goals and what data is required to achieve these goals? What’s the difference between SEO and SEM? Why should I bid on my own brand keywords? Should we…

DTC beauty brands tap into digital tools to reach retailers
09 Apr: DTC beauty brands tap into digital tools to reach retailers

In the winter of 2020, skin-care brand Kmoni Cosmetics scored its first national wholesale accounts — Kohl’s and Asos. The time period was at the height of the pandemic, and trade shows had been a no-go for nearly a year. But brand founder Monica Robinson was able to reach retailers online.
“Because of getting into these national accounts, my business has…