Industry insights blog

Pinterest digs deeper into ecommerce with new product rollouts
02 Apr: Pinterest digs deeper into ecommerce with new product rollouts

Pinterest isn’t putting a pin in its ecommerce ambitions anytime soon. The social media platform announced the rollout of additional ecommerce-focused offerings at its second-annual Pinterest Presents advertiser summit on Thursday, including a tool to identify trends, ads to monetize idea pins and an API that allows partners to tap into Pinterest’s first-party data.
In 2021, Pinterest saw a 52% increase in…

Challenges faced by beauty brands in the global DTC landscape
01 Apr: Challenges faced by beauty brands in the global DTC landscape

As the world adapts to ongoing unpredictability, there is widespread consensus that many consumers will continue to shop online. By 2023, ecommerce is expected to account for 48% of beauty sales in the United States. Consumer confidence in online commerce is growing and as travel restrictions remain, the number of shoppers looking outside their country for the right products will continue to…

The 2022 engagement rate benchmark for branded influencer content
24 Mar: The 2022 engagement rate benchmark for branded influencer content

We studied over a thousand beauty brands in the US, UK, and France to provide a benchmark of the average engagement rate they see on branded influencer content. We analyzed influencer content mentioning more than 1,000 beauty and personal care brands on social media in three markets (United States, United Kingdom, and France) to provide a benchmark you can use to…

Top social platforms for 2022
23 Mar: Top social platforms for 2022

Many of us marketers would love to be the pioneer on a new social media platform who develops the first native advertising ploy, organic social engagement, or paid placement. CMOs love when their thought leaders test new frontiers and grow audiences outside of the box. But most of us have a limited allowance for test-and-learn opportunities, so we have to ask…

Twitter Shops testing begins in the U.S.
22 Mar: Twitter Shops testing begins in the U.S.

Twitter has announced Twitter Shops, a bet on providing the popular social media network with e-commerce capabilities. The service will be available for testing exclusively in the U.S. in English, for iPhone, and also for a selection of Twitter partners, at least in the first phase. 
These partners will include: Verizon, Arden Cove, Latinx in Power, Gay Pride Apparel and All I…

50%+ of young shoppers don't return unwanted items
21 Mar: 50%+ of young shoppers don’t return unwanted items

As post-holiday returns skyrocket due to the explosion in e-commerce sales globally, Gen Z and Millennials are the ones most likely to choose not to return unwanted items, according to Global Voices: Cross-Border Shopper Insights, a new global survey from ESW (formerly eShopWorld), a global direct-to-consumer (DTC) e-commerce company.
The survey of nearly 15,000 consumers indicates that Gen Z and Millennials find…