Back in January, email fatigue was the digital malaise du jour. Now, they’re getting a second lease on life, thanks to a change in people’s behaviors and where they’re spending their time.
According to new data from Omnisend, open rates saw a 31% lift year-over-year during the post-coronavirus months. The report analyzed 2.5 billion emails and found that between January and…
There are many customer acquisition channels but only 4 are truly scalable. Unscalable channels have their place in customer-acquisition but if you want to build growth loops, you need scale. To answer it right upfront, the only truly scalable channels are: SEO, online ads, sales and product-virality.
All famous startups and companies scale through one of these channels.
Customer acquisition channel definition …
Retailers are making a comeback—one that emphasizes quality, longevity and taking things slowly. Led by ethically minded consumers and a growing interest in purchases that have permanence, fashion brands are repositioning for the long-term and rethinking the retail experience coming out of a pandemic.
“Come in, slow down” may sound like an invitation to a wellness studio, but it is actually a slogan…
The Austrian Max Schrems has once again been succesful in one of the many privacy lawsuits that he has regularly conducted over the past years. The consequences are significant this time. After the “Safe Harbor” system had already been brought down, the “Privacy Shield” has now also been brought to an end by Schrems (on perfectly logical grounds, by the…
The coronavirus has exacted a staggering price on the events business. Canceled trade shows and exhibitions led to a $145 billion loss in contracts through the end of 2020’s second quarter, according to the Global Association of the Exhibition Industry. Lost economic output exceeded $88.2 billion, with a $31 billion hit in North America alone. And the long-term outlook for…
As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to advertising creative and media, would need to be rethought.
Recognizing that their existing brand creative might strike the…
Digital transformation was poised to be the buzzword for 2020, and its relevance only grew when the pandemic hit in mid-March. That’s because all of a sudden, evolving technologies – cloud computing, mobile everywhere, and artificial intelligence – became integral to our ability to perform. By taking advantage of these transformative technologies, companies reaped the benefits: increased efficiency and collaboration, and…