Do you really understand your consumers well enough to predict behavioral change based on this type of strategic initiative? Nike, Hasbro, Unilever, Patagonia…are all very different types of companies with varying missions and products. However, one thing they have in common as of late, is their recognized need for a more sustainable way of doing business. Each in their own way…
One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to…
As Instagram seeks to become more of a commerce platform, it is taking a heavier hand in encouraging users to come to the app to shop. That was signaled by the launch of a new Shop tab in Instagram Explore last week. Here, Instagram users search among a few categories like Beauty, Home and Travel, and find Instagram posts from brands…
Already popular in Asia, live-stream shopping is picking up steam. Moda Operandi is the latest luxury brand to launch it, with a 30-minute live stream hosted by designer Johanna Ortiz, showcasing her Resort collection of party dresses from her Colombian base.
Moda Operandi’s business, hosting intimate designer trunk shows and private showroom visits in-person and online, are partly on hold due to the…
This article focuses on mobile e-commerce ‘Product Finding’. The above graph summarizes our entire benchmark dataset of 5,200 manually assigned usability benchmark scores, plotted across four themes central to mobile e-commerce. Each dot in the scatterplot represents the summarized score of one site across the 17-35 guidelines within each theme, with the black lines denoting the benchmark average. Red dots…
Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider. Six months of unprecedented change for marketing and society at large have sparked rapid shifts in consumer behavior, leaving brands scrambling to keep up. Some of these trends are immediately obvious, such as the growing preference for e-commerce…
Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things done.
How can brands lend a hand? We believe there are three key ways to put…