In the days of brick and mortar, retailers had plenty of opportunities to build their brand by providing consumers the ultimate shopping experience, from impressive showrooms to in-person customer service. Today, with 87% of American adults making at least one online purchase a month, the rules of the game have changed. Brand reputation is no longer based on the in-store…
A new Amazon program could help boost a fresh form of online and mobile retail —one that’s been growing during the pandemic and could attract younger consumers once it subsides. Amazon in recent days has opened its door wider to “live-streaming commerce” by letting its Amazon Influencers create live video streams on the Amazon platform and earn commissions from product…
Payments choice is akin to a streaming music service: If you don’t like one selection, skip to a better one. It’s utterly consumer-centric – which, along with spend management, explains the core appeal of buy now, pay later (BNPL) alternative credit apps in any economy.
In a wrecked economy, however, the appeal of BNPL multiplies, as evidenced by the surge of…
It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand…
As the coronavirus introduced new challenges for people around the globe, consumer spending habits drastically changed and retailers rushed to adapt. Demand for groceries and food delivery spiked, while spending on clothing, beauty, entertainment, and toys took a significant hit.
While many retailers found that their websites were their only storefronts, those businesses considered essential faced a unique set of challenges….
Is your brand seeing rising CPAs on once-profitable strategies like promoting your brand on Google and Facebook? If so, take comfort that it’s not just you. It’s apparent to us at Tailify how widespread this sinking feeling is from conversations with our clients. What’s less apparent is why it’s happening.
The answer hides a secret which points to the future of marketing…
Personalization — the ability to deliver a more relevant and engaging message to individual consumers — is a central promise of digital marketing. Thanks to marketing technology, brands have a continuously growing number of data signals they can leverage to communicate with their customers and prospects based on a wide range of criteria, from contextual triggers and simple demographic attributes…