Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. The majority of concerns around TikTok came to light as major issues surfaced, such as hackers’ ability to control TikTok accounts, manipulate content, upload and delete…
The influencer marketing world is, unfortunately, no stranger to scams. Influencer fraud continues to be an issue and one that will keep evolving as long as brands keep hiring influencers based on vanity metrics.
I’m sure you can recall when the malpractice of fake followers had a bright light shone on it back in 2018. Keith Weed, the CMO for Unilever, called…
In view of recent events, businesses ponder how to get the most out of their existing marketing channels and strategies. 69% of brands expect to cut their advertising budgets and review expenses. 49% of marketers have stopped a campaign mid-flight, 45% shifted budgets among different media types, and 38% decided to pause their new advertising efforts.
Although such drastic measures may…
It’s been said that the e-commerce growth we’ve seen since March 2020 would’ve taken years to achieve if COVID-19, the global pandemic forcing people around the world to stay home, had not accelerated trends. Indeed the events of the second quarter of the year have changed e-commerce dramatically. Throughout the 2010s, there was experimentation with digital tools aimed at helping…
Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. Given Google’s guidance about their forthcoming 2021 web vitals update, page experience and performance are likely…
Simply moving to the Internet is not enough: you need to understand what you are doing, and under the influence of coronavirus, marketing strategy is changing rapidly. I am going to explain what happens with contextual advertising, SEO, messengers, email, and social networks.
You’ll find out: How the demand structure in these channels is changing, …
Everybody eats – the act of buying food will never go away – but how we buy food will certainly evolve. The future of shopping will focus more on experience and creative more seamless experiences. This doesn’t necessarily mean a robotic cashier-less check-out process, but an experience customers want to have. The future of grocery is all about customer-choice -…