We are all still in the throes of the pandemic and there is no real end in sight. In this ever evolving, ever changing marketing landscape, there is no certainty as to what our new future is going settle down to look like.
But we certainly do know one thing: our customer behaviours, needs and expectations won’t be going back to…
Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19. Over the past several months, we’ve all experienced our share of drive-by graduation celebrations, quiet anniversaries spent snuggling on the couch, improvised at-home kids’ birthday celebrations, and backyard weddings with the bare-minimum guests. COVID-19 has forced us to reinvent how we…
The supply chain is the lifeblood of the consumer goods industry. It is constantly evolving to meet changing market conditions — an evolution that was accelerated to light speed in the face of the worldwide COVID-19 health crisis. Unforeseen and unprecedented demand spikes highlighted shortcomings in the supply chain that forward-thinking CGs are working diligently to fill.
This CGT Targeted Research report provides a snapshot…
All too often brands are obsessed with what makes people different rather than looking for traits and behaviours they share. In his seminal article from 1918, The Taboo of Virginity, Sigmund Freud formulated a thesis called ‘der Narzissmus der kleinen Differenzen’, or the narcissism of minor differences. Largely built upon the previous work of British anthropologist Ernest Crawley, it stated that…
When we ask clients who their ideal target audience is, time and again we hear the same answer – Millennials. Often, it’s a subset of Millennials, such as beauty focused Millennials, or on-the-go Millennials, but it’s almost always Millennials. Given that Millennials are the largest living population segment today, this makes perfect sense. However, brands are beginning to look towards the…
Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app, and we’re expanding checkout on Instagram to all US businesses and creators. We’re also making Shops available to any eligible business and adding customization features, messaging and new insights.
During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with…
Online reviews’ power in helping retailers learn what does and doesn’t work about their proposition naturally became a talking point. As well as being crucial for retailers in gaining quick, real-time feedback, they also act as a barometer for customers investigating the market ahead of making a purchase. Highlighting their importance, Ollie Marshall, managing director of the reincarnated consumer electronics…