Industry insights blog

What loyalty programs look like in a post-GDPR world
30 Aug: What loyalty programs look like in a post-GDPR world

In exchange for occasional perks such as discounts, exclusive brand access or advanced notice on sales, customers regularly and gladly surrender their personal information to luxury brands. In today’s data-led world, this information is like gold dust and the key to brand advocacy. But then the General Data Protection Regulation (GDPR) came into effect. On May 25, the European Union’s…

Amazon works its way deeper into customers’ lives
29 Aug: Amazon works its way deeper into customers’ lives

Dominance of low-margin ecommerce gives it an edge in high-margin ad sales
Amazon has a vision of the future and it is on display in a model home in Irvine, California.
Visitors can use the company’s Alexa voice assistant to turn on the lights, lower the shades, adjust the thermostat and tell them who is at the front door. They can watch television…

New Google Analytics settings reflect GDPR requirements
27 Aug: New Google Analytics settings reflect GDPR requirements

The E.U.’s General Data Protection Regulation becomes effective on May 25. Google and other data gathering services are protecting themselves by allowing users to control the data retained from customers and website visitors. Any public website worldwide is essentially subject to the GDPR, as the site likely has visitors from the E.U. Data Retention
Google Analytics recently enabled data retention controls for cookies and user…

Amazon drives deeper into package delivery
28 Jul: Amazon drives deeper into package delivery

Online giant says it has to build out its own services to handle the surging number of online orders that UPS, FedEx and Postal Service can’t., unveils a program for entrepreneurs to sign on to use Amazon Prime-branded vans and get support from the company as they form businesses to deliver Amazon packages. Photo: Ted S. Warren/Associated Press
Amazon is pushing…

26 Jul: Boosting E-commerce in the EU

As part of the Commission’s Digital Single Market strategy and its plan to boost e-commerce, new laws to tackle geoblocking and promote customer trust through better protection and enforcement were adopted in 2017 and 2018. A new regulation on making cross-border parcel delivery more affordable and efficient is also being in its final stages of adoption.

25 Jul: The reality of IoT in retail may look more familiar than you think

If there was any doubt that the Internet of Things in retail is having its moment, Steve Rowen questions it no more. The moment of realization came not through a plethora of headlines and research reports, but at NRF’s annual convention in January. “Sometimes a show floor can feature lots of far-distant, futuristic ideas,” says Rowen, a managing partner at RSR Research. “This year we were pleasantly surprised by how many practical applications were there.”