Holiday retail sales are likely to increase between 1% and 1.5%, according to Deloitte’s annual holiday retail forecast. Overall, Deloitte’s retail and distribution team projects that holiday spending will result in sales between $1,147 billion and $1,152 billion during the November-January timeframe.
Deloitte also forecasts that e-commerce sales will grow by 25% to 35%, year-over-year, during the 2020-2021 holiday season, compared…
In a world where masks and social distancing have become the norm, it’s not only important for retailers to communicate clearly with consumers and gain their trust and loyalty — it’s necessary for survival.
Retailers are adapting digital channels and loyalty programs to meet new customer demands and offer a seamless, omnichannel shopping experience. Here’s how six retailers are revamping and…
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. Although the peak shopping season will look different this year, it’s important to prepare for an influx of excited online shoppers. Before the holidays hit, run through this checklist to make…
This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home.That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable. Pinterest is launching ads alongside visual search results, as well as more…
A growing number of retailers are experimenting with virtual reality tools that allow shoppers to try on products ranging from makeup and jewelry to apparel from their homes during the pandemic. Emerging technology companies like Zeekit are finding early success partnering with retailers like Macy’s and ASOS to bring the capabilities to their companies.
According to Zeekit, early data shows the…
Three senior marketing executives chime in on three ways that the coronavirus pandemic will change certain aspects of marketing communications. From left to right: Gretchen Eischen, VP of global marketing at SAP Procurement Solutions; David Brown, executive chairman at Manifest; and Matt Kohan, VP of marketing culture and capabilities at Anheuser-Busch. ANA
The coronavirus pandemic is having a massive impact on…
If you work in or around consumer insights, you have most likely used or at the very least heard of “Conjoint” techniques. The literature on the topic is intensive and can be overwhelming for those who are not that familiar with it.
While we can automate your curiosity and research projects with the SightX platform, we still need to write, learn, and…