In a business where shaving off a mile per day per driver can result in savings of up to $50 million per year, UPS has plenty of incentive to incorporate technology to drive efficiencies in every area of its operations. According to UPS’ Chief Technology Officer Juan Perez, “Our business drives technology at UPS.” Here are just a few of…
Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation ( GDPR). GDPR is a sweeping set of rules governing the handling of European Union (EU) members’ personal data. The updates follow a March AdWords blog post…
The General Data Protection Regulation, or GDPR, will force online retailers and technology companies to be more mindful of the data they collect—and it may also change the way they market. May 25 is circled on the calendars of just about every retailer, technology executive and business that in any way interacts with European consumers. That’s the day a European…