Amazon’s multi-billion dollar acquisition of Whole Foods has been hailed as the arrival of a retail convergence between ecommerce and brick and mortar retail. This retail convergence is bringing the data and customer intelligence of online to physical stores. In truth, it is an indicator of an underlying evolution of retail that’s been going on for a while. Amazon definitely is…
As we move into June and the summer months in the Northern Hemisphere, it’s typically the time when brands take stock of how they’ve performed in the first half of the year. It’s also the time when team members take a little time off for rest and relaxation before they start preparing for the “all-guns-blazing” chaos of the holiday season which…
Rapid social and cultural shifts, from demography to technology, have changed the shopping preferences and priorities of a generation. Millennials and Post-Millennials (those born between 1992 and 1999) take a very different approach to spending decisions from previous generations, putting a greater focus on speed and convenience than ever before. If they are to attract and retain the business of these…
In 2018, banks and retailers are dealing with a new breed of customer: one that expects a fast, seamless online payment experience. When it comes to ecommerce, however, user experience isn’t the only consideration. As the number of card-not-present (CNP) purchases continue to increase, so do the security risks.
How can banks and merchants continue to offer customers security and transparency in…
Adyen, the payments platform of choice for many of the world’s leading companies, launched a fully-certified 3D Secure (3DS) 2.0 solution which it has made available to its customers or merchants needing a next-generation authentication solution. The first-to-market solution is based on EMVCo’s 3DS protocols and will help merchants reduce risk and protect their customers from payments fraud. It also overcomes…
Despite the major changes the Payments Services Directive 2 could make to EU payments, few Swedes know about the new EU directive, now being introduced. A new survey from analytics software firm FICO, executed by SIFO, also shows that few Swedes are prepared to share their banking information with a third party, and there is a mixed view on whether PSD2…
Consumer behaviour may be influenced by a host of neurobiological factors that science is just beginning to understand.
Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice.
https://www.youtube.com/watch?v=XowaDm1GEVk
The rise of neuromarketing has already begun to provide companies and researchers with…