The holidays can bring in as much as 30% of a retailer’s total sales in just one season. While this is a great opportunity, it can also stress out digital marketers who need to juggle omnichannel campaigns, market to new mobile shoppers, and optimize on past successes. But there’s no need to worry, because we’re here to help out. We pulled…
As an e-commerce seller, you know how important it is to optimise product content for search. Here at ChannelAdvisor, fine-tuning the right mix of keywords and descriptions has been known to increase search visibility by as much as 180%. Here’s the kicker: The way shoppers search is changing. A lot. From personalisation and localisation to mobile search and voice commerce, all…
Do you remember when the world went wild over the augmented reality (AR) game Pokémon Go? It was the first time we saw the mainstream potential of AR and how it could affect the retail industry. Businesses quickly jumped on the AR bandwagon by paying for “Lures” to add Pokémon to their radius, and ultimately bring consumers closer to their businesses…
Instagram has quickly become an effective business tool for building brand awareness and gaining new affluent customers. Boasting 800 million active users, Instagram is becoming a social platform of choice for luxury brands. According to research group L2, Instagram has seen year-on-year growth of 53 percent in 2017 for the luxury fashion sector alone. And for good reason: the inherently inspirational…
Brief: Google is introducing new advertising formats, including video in Showcase Shopping ads and shoppable images on publishers’ sites, to help marketers better reach online shoppers during the upcoming holiday season, according to two company statements provided to Marketing Dive. Video is an extension for Showcase Shopping ads, which Google launched last year, giving marketers the chance to upload multiple product…
In the month since the deadline of the second Payment Services Directive (PSD2), there has been little obvious change in how banks are allowing companies and consumers access to their customer accounts. This does not mean all banks have been standing still. PSD2 became part of national law as the first phase of implementation was completed on January 13, 2018, when…
The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates. When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a…