Retailers, wireless carriers and others crunch data to determine what shoppers are worth for the long term—and how well to treat them.
Two people call customer service at the same time to complain about the same thing. One waits a few seconds before a representative gets on the line. The other stays on hold. Why the difference?
There’s a good chance it has…
Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms. Now, when guests want to order room service or housekeeping, they can simply ask Alexa, the voice of their disembodied personal concierge. Travelers with an Alexa device at home can book a car rental or hotel through Expedia and…
On 4 October 2018, the Dutch Data Protection Authority published extensive information about the rules on direct marketing on its website. In this way, the Dutch Data Protection Authority provides clarity about the consequences of the GDPR on approaching (potential) customers. The Dutch Data Protection Authority distinguishes between the following types of direct marketing, each with its own rules: digital…
To date there are no specific legal rules in Belgium aimed at protecting consumers against misleading influencer marketing practices. That is why the Belgian Advertising Council recently created some guidelines after close consultation with stakeholders in the advertising sector.
These new guidelines only apply if your online influencer marketing meets the following cumulative conditions: The online influencer receives a consideration in…
Enabling COD in Southeast Asia allows access to over 73% of unbanked population Specifically for sellers in China and Australia, the new service enables cash collection from consumers in Malaysia, Thailand and Vietnam upon delivery Secure COD transactions with tracking visibility and fortnightly remittance to sellers
Cash is still king in Southeast Asia, with over 73% of the population still unbanked and…
Times have changed. In the past, brand promises and marketing campaigns provided companies the first point of contact with potential customers and prospects. But in an age ruled by social media and instant communication, those same prospects are turning to peers for help in forming their first impression. This leaves marketers no choice but to adjust their strategy and let their…
When competing with top digital retailers like Amazon, innovation, differentiation and providing personalised experiences are key factors to knowing and understanding how the less tangible data points, like quality customer service and overall brand messaging, can work in their favour.
Only a truly personalised, consumer-centric business model will succeed in making a dent in the competition against the online retail giants. Consider…