Consumers’ expectations of retailer performance and service continue to increase exponentially as more and more businesses undergo the digital transformation toward being completely connected with their customers. Almost all consumers today have access to a smartphone, a tablet device, or, at the very least, the Internet, and this gives them the capability to engage with the businesses they purchase from, on…
You know when you’re browsing a website, finally click on a product, and another part of the page then shows recommendations of other products you might also like? This is personalization in action. To be more specific, ecommerce personalization is all about delivering individualized content (discounts, offers or product recommendations) to website visitors based on their previous actions, demographics and…
63% of the U.S. population over the age of 15 have downloaded a retail app.† The average adult has two retail apps on their phone at any given time. Why people download apps
What are the driving forces causing customers to download retail apps? According to our study,† the top reason people downloaded an app was because they frequently shop at the…
Online shopping is on a tear, and marketplaces are reaping the rewards. Some sites are seeing more active buyers and higher gross merchandise sales (GMS) as consumers look to buy all sorts of items from merchants and creators. Etsy, for instance, recently noted that active buyers on the site grew by 17 percent to reach 37 million worldwide last quarter,…
On 8 November 2018, the European Commission published a “Roadmap” inviting manufacturers and other interested market participants to provide feedback on the Vertical Agreements Block Exemption Regulation (the “Block Exemption”). The Block Exemption is an important practical tool for brands, providing an automatic legal exemption for their agreements with distributors and resellers where certain conditions are met. Its purpose is to…
Adidas is making a big bet on e-commerce as a sales channel — not just a brand awareness play — and it’s paying off. Online is now Adidas’ most important store, said CEO Kasper Rørsted on the company’s third-quarter earnings call this week.
Online sales increased by 76 percent over the last nine months, up from the same time last year,…
The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing.
However, in the last few years, this form of marketing has seen unprecedented growth.
Having realized its potential, 63% of marketers last year planned to increase their budgets for influencer marketing.
One of the major challenges in influencer marketing is to identify…