Industry insights blog

New Google Analytics settings reflect GDPR requirements
27 Aug: New Google Analytics settings reflect GDPR requirements

The E.U.’s General Data Protection Regulation becomes effective on May 25. Google and other data gathering services are protecting themselves by allowing users to control the data retained from customers and website visitors. Any public website worldwide is essentially subject to the GDPR, as the site likely has visitors from the E.U. Data Retention
Google Analytics recently enabled data retention controls for cookies and user…

Amazon drives deeper into package delivery
28 Jul: Amazon drives deeper into package delivery

Online giant says it has to build out its own services to handle the surging number of online orders that UPS, FedEx and Postal Service can’t., unveils a program for entrepreneurs to sign on to use Amazon Prime-branded vans and get support from the company as they form businesses to deliver Amazon packages. Photo: Ted S. Warren/Associated Press
Amazon is pushing…

26 Jul: Boosting E-commerce in the EU

As part of the Commission’s Digital Single Market strategy and its plan to boost e-commerce, new laws to tackle geoblocking and promote customer trust through better protection and enforcement were adopted in 2017 and 2018. A new regulation on making cross-border parcel delivery more affordable and efficient is also being in its final stages of adoption.

25 Jul: The reality of IoT in retail may look more familiar than you think

If there was any doubt that the Internet of Things in retail is having its moment, Steve Rowen questions it no more. The moment of realization came not through a plethora of headlines and research reports, but at NRF’s annual convention in January. “Sometimes a show floor can feature lots of far-distant, futuristic ideas,” says Rowen, a managing partner at RSR Research. “This year we were pleasantly surprised by how many practical applications were there.”

25 Jul: 68% of shoppers leave retail sites due to these basic problems

As a fashion retailer, competition can be fierce in the ecommerce space – which made us wonder, how are the cream of the crop pulling it off? To find out what elements are helping the top 50 fashion ecommerce sites succeed, we conducted three pieces of research to gather insight into their website, SEO metrics, and audience. First, we had expert user experience (UX) strategist and Interaction Designer at Corra Jessica Stoilkovic audit a top ecommerce website and point out the pros and cons of the design, layout, and buying triggers.

25 Jul: 7 Steps to a GDPR friendly ecommerce website

Here are some GDPR compliance steps that you should consider in the near-term and long-term. 1. Determine the Financial Significance. If you don’t know already, now is the time to measure how much revenue comes from EU traffic to your eCommerce site. Especially before you invest the time and resources in auditing your systems and becoming GDPR compliant. Your approach to GDPR could be very different based on the amount of revenue involved.

25 Jul: The explosive growth of cross border ecommerce

While domestic online sales in the United States and the European Union will continue to increase — taking sales away from brick-and-mortar stores — growth rates will flatten out over the next 10 years. The most explosive growth will be in worldwide cross-border ecommerce, with the Asia Pacific region leading the way. Research firm Forrester foresees cross-border ecommerce outpacing domestic growth, with a compound annual growth rate of 17 percent between 2017 and 2022, compared with 12 percent for overall B2C ecommerce.