We’re in the homestretch of the holiday shopping season. Three out of four holiday shopper types have been busy crossing off items on their gift list: early birds, evergreens, and deal seekers. Who does that leave? The last-minute shopper, of course. Research shows that only 18% of shoppers consolidate their shopping to the Black Friday-to-Cyber Monday period. Meanwhile, 70% of shoppers…
Ever since Salesforce.com CEO Marc Benioff declared that “Loyalty is dead,” in a November 2017 interview with Mad Money’s Jim Cramer, business leaders have been wringing their hands. But listen beyond the attention-getting soundbite, and you will learn that what Benioff is talking about is the way businesses define customer loyalty, i.e. as a program. That is not how customers…
Retailers see some tantalizing possibilities for using IoT technology in their businesses, but 2019 seems likely to feature more pilot programs and small-scale testing than widespread upheaval.
Bridging the gap between online and in-person shopping, increased automation, and new ways to engage with customers (mostly by showing them ads) are all concepts with major upside for retailers, but the technology has…
Big brands are opening big stores in big cities, but Nike is taking a decidedly digital approach with its New York City flagship: that is, the customer payment and shopping experience in the new space is powered by mobile technology.
The store’s concept, dubbed Nike NYC, is to blend the online and offline worlds with the help of smartphones. Nike Chief…
Global e-commerce has expanded at a high rate over the past decade, although it still constitutes a relatively low share of total turnover. Growth is expected to continue at a high rate.
Shopping habits differ between European countries, different age groups and areas. For example, Nordic consumers make more online purchases than consumers in Italy or Hungary. Eurostat statistics show that…
Privacy and data protection are fundamental rights. When respected they help improve trust and reduce power imbalances. Individuals should have rights over their personal data, regardless of who holds or processes it, and effective ways to enforce those rights, through independent bodies. While not an ideal solution, GDPR gives individuals more control over their personal data. Rather than burdening individuals…
Belgium has signed on to become a member of the Electronic World Trade Platform – the first country in Europe to do so.
Alibaba Group on Wednesday signed a memorandum of understanding with Belgium to bring the eWTP to the country of 11.4 million, with Belgian Prime Minister Charles Michel and Deputy Prime Minister Kris Peeters as well as Alibaba Group…