Well, it really depends on the consumer.
When a consumer finds a product they like—the perfect shade of red lipstick or a pair of shoes they can wear all day without a fuss—they tend to become repeat customers. But a recent August 2018 survey from Morning Consult, which polled 2,202 US internet users, found that some consumers—particularly Gen Z and millennials—are not…
The influence of Gen Z—the first generation of true digital natives—is expanding. Long before the term “influencer” was coined, young people played that social role by creating and interpreting trends. Now a new generation of influencers has come on the scene. Members of Gen Z—loosely, people born from 1995 to 2010— are true digital natives: from earliest youth, they have been exposed…
International shoppers abandon carts for different reasons than local customers. In this article, we share 6 key actions that online retailers can take to improve the experience for cross-border shoppers and increase conversion rates.
Show prices in local currency
When Swedish shoppers visit an English retailer, it does them no good to see the price of an item in British Pounds. Showing…
Bpost and Zalando have been experimenting with with in-home delivery and in-home pickup in Belgium. And according to reports the companies have declared the test a success but there are still problems to solve before the service is rolled out across the board at any time. One of the problems identified were the numerous types of door that are currently…
Blockchain is poised to disrupt retail. It’s not just a buzzword. Blockchain technology may have an enormous impact on the retail industry and 2018 is shaping up to be a critical year. Top retailers have been exploring blockchain and a few are now moving forward with real-world uses for the technology (more on that below).
Blockchain is essentially an immutable, shared digital ledger…
Mastercard and Microsoft are joining forces to tackle the messy business of digital identity verification, vowing to kill off passwords and give people a secure, instant way to verify themselves online with whomever they want, whenever they want. To verify their identity online, people are still usually dependent on physical or digital proof managed by a central party, whether it’s…
Christmas season is in full swing and all the major retailers have released their highly anticipated TV ads. While Christmas ads dominated the top five most-watched YouTube videos last year, only two brands in Gartner L2’s latest Digital IQ Index: Retail Europe secured spots. Animations from Germany’s MediaMarkt and the UK’s Marks & Spencer came first and third, respectively. …