The European Parliament has approved plans to make banks slash fees on cross-border euro payments between EU countries that are in the euro zone and those that are not. Currently, there is no difference for euro area residents or businesses if they carry out euro transactions in their own country or with another of the 19 euro area countries.
However, residents…
1. Know Your Audience And Their Interests
Know your audience and the social media channels where your consumer lives online.
Before you select influencers, you need to clearly define your target audience. Take some time to consider:
Who is your target market?
Determine demographics such as age, gender, education level, income, marital status, location and more.
What are their interests?
Are they interested in fashion and beauty,…
The days when brands used social platforms only for top-of-funnel hype are long gone. With two-thirds of users purchasing directly from social media posts at least once in the past year, platforms are quickly rolling out additional commerce features. And brands are buying in: 65% have adopted at least one commerce feature on Facebook and Instagram, a 5% jump from May, according…
Chances are, you may have heard about the 80-20 rule, or the Pareto Principle. The Pareto Principle is named after Italian Economist, Vilfredo Pareto, who observed in 1896 that 20% of the people in Italy owned 80% of the land. This principle has since been observed to be true in the areas of economics, software, business and many other areas.
The…
Instagram announced two significant milestones: the social channel reached 1 billion monthly users and it rolled out a platform called IGTV, a mobile-first, YouTube-esq, social experience curated to longer, vertical videos. It’s Instagram’s way of bringing brands closer to audiences and allowing people to discover them.
For the brand communicator, it’s more content to create. We’re in the story-tizing era, and 1 billion users…
Inditex, the world’s largest clothing retailer and owner of the Zara chain, faces growing competition from younger, online-only players like Boohoo.com and Missguided. Its rivals are churning out clothes at higher speeds – as little as one week from design to point of sale – refreshing their sites daily with hundreds of new items. In an attempt to keep its…
Influencer marketing is one of today’s most powerful branding and sales tools, but you can’t just partner with any Instagrammer and expect results. As influencer marketing grows as a discipline, the question arise like: What challenges can companies expect? What trends should they stay on top of? What is the smartest approach to making influence work? Joe Gagliese, Co-founder Managing…