Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities. A strong brand voice is a living, breathing manifestation of your brand promise. This voice comes from a much deeper place than stringing together clever words and phrases to sell products. An authentic brand voice solves problems, delivers a great…
The electronics supply chain, for the past year, has been marked by component shortages, lead-time extensions and tariff uncertainties. Nevertheless, it’s been a good year for component manufacturers and distributors—many of which have reported record quarterly sales during 2018. In 2019, IDC projects, the supply chain writ large is poised to transition from a cost center to an “opportunity center” as digital transformation…
According to Chiefmartec, there are currently nearly 7,000 marketing technology platforms, a 100 percent increase from just two years ago. The fact is that it’s always been easy to get your data, and it’s also increasingly more difficult to understand what you can do about it. There exists today a delicate balance between innovation-stifling regulation and lawless, reckless abandon in a…
Between historic bankruptcies, amazing advancements in technology, devastating consumer data breaches and a blockbuster end-of-year sales season, 2018 was a roller coaster for shoppers and retailers alike. It also set the stage for the year ahead. Will stores be able to build off of the holiday season? What will the industry be buzzing about? The staff at Retail Dive looks ahead…
What 2019 Will Mean for Millennial Commerce and Payments The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What makes millennials tick? Sift through the ambivalent reports about that consumer segment — steady advancing toward their peak earning — to figure out how to best sell to them, serve them up worthwhile transactional…
Voice commerce holds promise. But at the moment, more consumers are turning to voice assistants to research products than add them to their cart. Why is that? Despite the proliferation of Alexa-enabled Amazon devices and growing competition from Google Home and smaller players, there are twice as many monthly smartphone voice assistant users compared with monthly smart speaker users (90.1 million…
Ten years ago, Robert Gentz and David Schneider founded what has become Europe’s biggest fashion e-commerce player. Now, Amazon is targeting their turf, but the duo has bigger plans: an operating system for fashion. While the US and China have birthed technology tech goliaths like Google, Facebook, Apple, Amazon, Alibaba and Tencent, Europe has produced only a handful of major…