Remarketing is essential for any ecommerce business. In fact, it’s not only the first Facebook campaign most retailers create, it’s also the most profitable. There’s just one problem … If you’re relying on industry standard WCA 30 to set up campaigns (website custom audience from the last 30 days), you aren’t using it to its full potential.
Instead, remarketing campaigns can and should address your entire funnel. …
Reactions to the launch of Amazon Luxury Stores last week ranged from the “empire-has-fallen” to “who-cares.” There was also some of the “this is not the future of luxury” pearl-clutching, which I am sure Natalie Massenet also heard when she started Net-a-Porter back in 2000.
The reason why Amazon may finally succeed has little to do with our ideas on the…
Store and curbside pick-ups, line-queuing tools, in-store personal shopping appointments and contactless returns: welcome to the new Levi’s experiential store. After piloting the concept in Europe and Asia, Levi’s is bringing it to North America this week, as part of its retail shift to direct-to-consumer and away from wholesale.
Direct-to-consumer “lets us deepen our direct relationship with the consumer. [The new store] lets…
Without a workflow, social media management can easily take over your entire day or week. But when you have a simple system to follow, you can tackle social media tasks efficiently—while working steadily toward your goals.
Take a look at my streamlined social media workflow to create a structure that works for you.
1. Outline a Social Media Strategy
When I’m short on time,…
Questions continue to arise over the interplay of the second Payment Services Directive (PSD2) with the General Data Protection Regulation (GDPR). Both PSD2 and the GDPR are complex legislation and the relationship between distinct provisions of each law and how they work together is not altogether clear, which has led to uncertainty for payment service providers, including banks. For example,…
Ever suffered from buyer’s remorse? You’re not alone. According to a recent survey, only 5% of people have never felt guilty about buying something. That means the majority of us, at some point in our lives, have regretted a purchase.
But consumers aren’t necessarily only to blame for impulse buys. After all, we’re constantly bombarded with advertisements and marketing tactics specifically tailored to…
The COVID-19 pandemic and associated lockdowns throughout the U.S. have dramatically affected shopping behavior and shifted priorities for retail customers. While the pandemic has resulted in revenue declines for the majority of businesses, some brand owners and retailers have seen significant growth by adapting their offerings and communication to capitalize on new customer needs and behaviors. …