Video campaigns provide many new opportunities for performance marketers to test and optimize in real time. David Rodnitzky, CEO of 3Q Digital, shares ways to get started.
Last year, I made my case for performance marketers to take online video more seriously. Digital video, I wrote, is just as effective as the most bottom-of-the-funnel search engine marketing campaign. In short, video has significantly more potential than brand awareness. Read more…
