The rise of voice search hasn’t taken place in a vacuum — it’s intertwined with a major paradigm shift in consumer search behavior as a whole. Advances in AI have made search engines “smarter,” enabling them to process more complex natural language queries, and to provide answers to these questions with a higher degree of specificity.
As a result, people are being trained to expect a direct answer to any question they ask, and that’s true whether they’re searching by text or by voice. Text-based queries look increasingly like conversational, voice-based queries, and consumers are going to continue searching both ways. Read more…
