Online shopping is getting more engaging for young consumers

The way young consumers shop during the COVID era has changed significantly, and they’re creating the future of shopping as we speak. Our Retail’s New Reality report found that 82% of 13-39-year-olds who have online shopped during COVID have been shopping online more than they had in the past. Even as lockdowns slowly start to ease, young shoppers aren’t exactly eager to go into stores right away: 65% agree “Until there is a vaccine or cure for COVID-19, I will do most of my shopping online.”  Read more…