Nike opens digital-powered flagship

Big brands are opening big stores in big cities, but Nike is taking a decidedly digital approach with its New York City flagship: that is, the customer payment and shopping experience in the new space is powered by mobile technology.
The store’s concept, dubbed Nike NYC, is to blend the online and offline worlds with the help of smartphones. Nike Chief Digital Officer Adam Sussman told Bloomberg, “Mobile is at the center of people’s everyday life, and when people come into the store, they come in with their digital device. We want to create a seamless connection between the physical and digital experience.” Read more…