Newsletters are the cornerstone of email marketing strategy

Newsletters are the cornerstone of email marketing strategy

Newsletters are the cornerstone of our email marketing strategy here at Litmus. They’re key to helping us build trust among our subscribers and customers. And, we have a lot of fun with them! But earlier this year, one of our once top-performing newsletters— Litmus Weekly—hit a bit of a slump. Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%. And it just wasn’t driving the amount of traffic to our content that we were used to. Read more…