Newsletters are the cornerstone of our email marketing strategy here at Litmus. They’re key to helping us build trust among our subscribers and customers. And, we have a lot of fun with them! But earlier this year, one of our once top-performing newsletters— Litmus Weekly—hit a bit of a slump. Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%. And it just wasn’t driving the amount of traffic to our content that we were used to. Read more…
