Netflix is cutting out the middleman by launching their own online store

Netflix is cutting out the middleman by launching their own online store

As the biggest businesses in entertainment enter the streaming wars with vast back-catalogues of content, Netflix faces the daunting task of retaining their place at the top of this fast-growing industry. With film and TV studios now choosing to debut their new releases on their own platforms rather than licence them to Netflix, this leaves the streaming company relying more than ever on its home-grown hits – Netflix Originals. This month, we got a taste of how they may look to monetise these in-house creations in the future, outside of simply using them to attract and retain subscribers. Read more…