Nanoinfluencers are nothing new – it’s just word of mouth on steroids

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.
‘Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. Consumers have always been recommending products, experiences, and companies to their friends and family. The only thing that’s changed is the technology that surrounds them and the newly minted term “nanoinfluencer.” Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence. Read more…