Most of Gen Z can’t afford Gucci: Here’s how the brand is reaching them anyway

Most of Gen Z can’t afford Gucci: Here’s how the brand is reaching them anyway

Cultivating affinity with next generation consumers is essential for any brand that wants to stand the test of time. One day, these young consumers will be your target demographic, and the ones with the spending power. But as Gen Z and Millennials redefine luxury, it can be difficult for traditional high-end brands to win them over—especially because the majority are on a budget. In fact, 57% of Gen Z reports that they have never purchased a luxury product, and not being able to afford it is the top reason. So, how are higher priced, conventionally exclusive brands supposed to win young fans? Gucci might be writing the playbook. Read more…