Mobile app or mobile website — which one performs better?

Mobile sales traffic is growing at an unprecedented rate. In retail and e-commerce, the only way to engage customers, in the long run, is by creating intuitive, flawless, and enjoyable mobile shopping experiences that go beyond a single purchase.  Users prefer apps to mobile websites.  In the holiday season of 2020, smartphones continued their steady increase despite shifting to working from home and on Christmas Day retailers saw 52% of online spend come from smartphones – the first time over 50%. Read more…