Marketing changes wrought by pandemic feel permanent already

Three senior marketing executives chime in on three ways that the coronavirus pandemic will change certain aspects of marketing communications. From left to right: Gretchen Eischen, VP of global marketing at SAP Procurement Solutions; David Brown, executive chairman at Manifest; and Matt Kohan, VP of marketing culture and capabilities at Anheuser-Busch. ANA
The coronavirus pandemic is having a massive impact on how marketers operate, ranging from developing ad creative that reflects the new climate to shifting more and more budget to virtual programming and conferencing. As the virus lingers, it seems few marketing practices will be immune from a pivot in both tactical and strategic thinking. Read more…