Market trends snapshot – November 2020

This is the eighth edition of our monthly snapshot, an analysis of consumer activity across more than 1.5MM online product pages from more than 1,200 retail/brand sites. The impact of COVID on ecommerce has been fairly clear to pinpoint. A huge initial surge led to an overall 3x increase in online purchase volumes between February (pre-pandemic) to May. However, the subsequent four months through to September led to a steady decline and then stabilization, with purchase volumes consistently between 40% and 70% higher than they were pre-pandemic.  Read more…