LVMH and Kering’s new battlefield is online

As e-commerce mitigated the impact of store closures during the Covid-19 pandemic, it has become the ground of a fierce competition between the two conglomerates. Ian Rogers of LVMH and Grégory Boutté of Kering, the chief digital executives of the two largest luxury conglomerates, were back to their offices as soon as Paris opened up on 11 May to continue working on bolstering its main sales channel, e-commerce. Read more…