Luxury brands need to rethink delivery in the digital age

Luxury brands need to rethink delivery in the digital age, because whether you’re buying an Hermès handbag or designer furniture, the ‘last mile’ matters. Whether its bad packaging, rude customer service or a lack of personal touch, poor online shopping experiences are a wasted opportunity for luxury brands to stand out.
Traditionally, most luxury products were sold out of physical stores – from luxury boutiques and flagships, to high-end car dealerships and art galleries. But as we all know by now, the pandemic has only accelerated the  trend towards online and digital sales, and in a digital world, the rules of the game change dramatically. Read more…