L’Oréal offers first line of virtual makeup for social media, video calls

L’Oréal Paris this week introduced its first line of virtual makeup for social media. The cosmetics giant’s “Signature Faces” augmented reality (AR) filters are available on Instagram, Snapchat, Snap Camera and Google Duo, according to its website. L’Oréal’s integration with the Snap Camera desktop app lets users wear its virtual makeup during video calls on platforms including Google Hangouts, Google Meet, Houseparty, Microsoft Teams, Skype, Twitch and Zoom. Read more…