Like Amazon’s mantra, your supply chain needs to focus on customer experience

Amazon’s supply chain begins with the customer and works backward, but they are not alone, other companies are paying attention to the customer experience. Back in the March 2018 issue of Supply Chain Management Review, Michigan State’s Steven A. Melnyk co-authored an article titled Serving Up An Experience. Melnyk and his co-authors, Clay Voorhees and Nick Little argued that “the next generation of supply chains will be tasked with delivering an experience as well as a product.” Read more…