Is the era of the influencer over, or just evolving?

Has the age of the influencer peaked? Once more niche than traditional celebrities, influencers are now completely ubiquitous – the word entered the dictionary last year, and beauty YouTuber  James Charles prompted eyerolls by calling his invite to the Met Gala “a positive step forward for influencer representation”. They are everywhere, from Coachella to Chernobyl, Instagram to advertising agencies. While the engagement might look high, many believe that the bubble is finally bursting, and we’re just a bit tired of being influenced. Read more…