In addition to the big digital money makers like Amazon, Shopify, eBay and Alibaba, social media platforms have become one of the most effective vehicles for brands to drive e-commerce sales. The thing that kick-started it all? Creators.
The rise of influencer marketing has been sparked not only by the trust that consumers place in their favorite social superstars; findings that show 11 times the ROI of traditional advertising. This has resulted in the number of creator campaigns in 2018 more than doubling when compared to 2017. Read more…
