Adam Mosseri, head of Instagram, recently said it was “no longer a photo-sharing app.” As such, it’s no shock that the Facebook-owned company is making changes to increase video visibility within the app. This, combined with the rise of TikTok and the increased use of social media due to the impacts of the pandemic, has made video content more important than ever to a successful social media presence. Thanks to Instagram’s new video update that went live on October 5th, 2021, now is the perfect time to update your social strategy. Read more…
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