Instagram unveils curated @shop account to showcase online merchants

Instagram created a special account called @shop that brings together posts from online merchants that sell products through the image-sharing app, according to an announcement from the Facebook-owned company. The curated account aims to showcase top shopping categories including fashion, beauty and home decor. Feel jeans, Glossier Play Colorslide and Mented Cosmetics are among the “emerging brands” that Instagram seeks to highlight with the new account. Read more…