Instagram marketing in the time of the Coronavirus

Marketers often get wrapped up in expert opinions rather than what their customers think, feel, and believe. But in the time of a pandemic, how brands are considering the customer is more important than ever. 
The past few weeks have been tumultuous the world over. As such, it’s important to understand how different brands build relationships and engagement with their audiences outside of the crisis and how that is now changing. In this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.  Read more…