Instagram is the new Homepage to target women luxury consumers

Instagram has quickly become an effective business tool for building brand awareness and gaining new affluent customers. Boasting 800 million active users, Instagram is becoming a social platform of choice for luxury brands. According to research group L2, Instagram has seen year-on-year growth of 53 percent in 2017 for the luxury fashion sector alone. And for good reason: the inherently inspirational and aspirational nature of Instagram and focus on visual storytelling make it the ideal medium to share lifestyle and luxury experiences. Read more…