Instagram has quickly become an effective business tool for building brand awareness and gaining new affluent customers. Boasting 800 million active users, Instagram is becoming a social platform of choice for luxury brands. According to research group L2, Instagram has seen year-on-year growth of 53 percent in 2017 for the luxury fashion sector alone. And for good reason: the inherently inspirational and aspirational nature of Instagram and focus on visual storytelling make it the ideal medium to share lifestyle and luxury experiences. Read more…
