The Facebook-owned photo-and-video app has begun a test to run a version of Facebook’s shoppable Collection ads within its main feed. The ad format seeks to digitize the print product catalog by enabling a brand to highlight its wares with an eye-catching video above a swipeable carousel showcasing individual products. People can then tap on the products to visit the brand’s site and buy them. Read more…
Subscribe to our Weekly Newsletter
You will receive relevant news & insights once a week.
You can unsubscribe anytime.
Please confirm your subscription via email (if you haven't received the confirmation email, please check your spam folder).