Inside Amazon Explore livestreaming service for online shopping

On Sept. 29, Amazon launched Amazon Explore, a service that enables customers to book live, virtual experiences. The virtual sessions include cooking classes, wine tastings, art lessons, shopping at boutiques, taking a tour of historic landmarks around the world, and many more. Customers can learn how to make sushi and miso soup from a home kitchen in Tokyo for $39.20 or take a virtual walking tour of Berlin for $118. Within the video platform, there is a camera icon that allows customers to take a picture of their virtual experience, whether that is to remember a specific ingredient of a recipe or to capture a memory. Read more…