Inside 7 mobile trends shaping retail

Inside 7 mobile trends shaping retail

In recent years, brands and retailers have shifted their omnichannel strategies to bridge the online and offline shopping experiences — specifically when it came to mobile strategies. According to one study, smartphones accounted for 84% of the 2019 holiday season’s e-commerce growth. And with e-commerce surging in 2020 as shoppers remained reluctant to visit brick and mortar in the midst of a pandemic, this year may top that.  Read more…