Influencers’ currency has increased during Covid-19 crisis

Brands, finding themselves at risk of tone deafness in marketing, are turning to influencer partnerships to talk to customers. Since the coronavirus outbreak changed daily life, events have been cancelled, ad spending is down and, in the worst cases, some businesses have already closed. Even with this disruption, brands are still clamouring for consumer attention, but it’s difficult to know how to talk to customers under the current circumstances. Leaning into influencer marketing through organic partnerships has helped. Read more…