The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates. When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush to jump on the influencer gravy train, and a backlash against influencers attempting to blag free goods and services. Read more…
